Providing a Fresh Twist on the Old Way: the Foundations of 3tone Records
January 25, 2017
The 3tone family of companies are delighted to announce their offering to the creative world. Building on the directors’ achievements in the music industry and the collaborations they have established across the creative spectrum, the elements of 3tone will together fuel the creation of quality music, art and entertainment. With this joined-up approach, 3tone will push boundaries and provide a fresh twist on the old way. 3tone Records is the recording label arm of 3tone, headed up by directors Dean Roberts and Christoffer Borud.
Dean Roberts, Managing Director
With 20 years at the highest level of live touring, Dean has worked alongside world renowned, multi-platinum selling artists, establishing their careers on a global scale. He has held key roles within the Amy Winehouse and John Newman teams, using his valued industry knowledge. He firmly believes that bureaucracy and outdated policies within the music business have held him back and that 3tone will play an important part in bringing today’s music industry into the present.
Christoffer Borud, A&R Director
Christoffer has worked in the music industry for 10 years, starting out as a musician. He has worked with numerous noteworthy artists, including but not limited to John Newman, Cee Lo Green and Jason Derulo. His role with most artists has been as Musical Director, a role that has varied in scope from project to project, but with the consistent aim of ensuring the highest standards in musical presentation. He is recognised for ensuring cohesive team working and maintaining the confidence of artists. Throughout his career, Christoffer has led teams of musicians to support artist campaigns.